Fundamentals for Startups – The art of understanding customers

Fundamentals for Startups - The art of understanding customers


October 6, 2023    
12:00 pm - 1:00 pm


4545 Roosevelt Way NE #400, Seattle, WA 98105 or

Event Organizer

CoMotion- UW
Fanny Castro

The art of understanding customers, With Ken Myer, interim executive and UW lecturer, Ken Myer Leadership

Building your skills at finding and talking to potential customers is core to entrepreneurship. It’s also learnable and even fun, with the right mindset and toolkit. Ken Myer, an interim executive and advisor to businesses and nonprofits for 25+ years, will talk about this process and answer questions. Ken teaches leadership at UW’s Foster School of Business and, at CoMotion, advises UW researchers, students, staff, and CoMotion Labs startups on the commercialization process.

Fundamentals for Startups is a weekly one-hour lecture series featuring notable experts who share startup-related information, experience, and insights with our entrepreneurial community. From raising capital to scaling to exit strategies, these seasoned guest speakers deliver valuable content designed to help startups and entrepreneurs thrive. Lectures are typically 30-40 mins, followed by open Q&A.

Each lecture is filmed, live streamed and archived on CoMotion’s Startup Training Videos page.

These lectures are open to the public and you do not have to be currently affiliated with the UW or a startup to join. Lunch is provided while supplies last.  Please register at the link above for web access information and to help us plan accordingly.

We hope you can join us!