Keta R. Shaw


(253) 561-1630 | Seattle, WA | LinkedIn


·       Project Management: Management of multiple deliverables and timelines, budget reconciliation, negotiation, project scope development, interpersonal communication, process improvement, and resource acquisition.

·       Communication: Created and edited content for events, newsletters, business plans, fact sheets, and proposals.

·       Data Analytics: Worked with analyst team to determine target markets, basic segmentation, and A/B testing


University of Washington
International Advancement Services Officer [November 2016 – January 2018] Seattle, WA
(Support relationship management with international stakeholders)

·       Project managed strategic events to engage key stakeholders, procured $20k in sponsorship for the Beijing Summit

·       Researched and ranked pipeline prospects to connect with fundraising opportunities and university wide initiatives

·       Analyzed data to determine where to deploy marketing resources and inform KPI’s for campaign launches in 8 regions

·       Collaborated on proposal strategies for scholarship funds, planned retirement gifts, and campus construction

·       Contributed and edited copy for the first international alumni newsletter opened by 1700 alumni around the world

·       Applied research-based best practices to criteria used for data pulls, adding integrity and continuity to our quarterly metrics

·       Completed competitive audit and piloted new travel software program for team, recovering 6 hours in saved labor quarterly


Vitality Pilates
Client Care Ambassador | HR Representative [May 2012 – April 2016] Seattle, WA
·       Founded the Employee Compensation program to increase transparency, conducting 30+ employee reviews annually

·       Created the Employee Bonus program to drive sales, company broke 1M in sales and continued to experience growth

·       Implemented talent management team for all 3 studios, advising on change management and employee development

·       Project managed 12 successful schedule launches for each studio, using client surveys to inform changes and new offerings

·       Led full cycle recruitment from sourcing to offer letters for all locations, fulfilling 100% of open positions

·       Achieved the consolidation and transition of employee records from third-party systems to a new competitive platform

·       Collaborated with team on successfully hiring for and opening a new studio location

·       Overhauled CRM database to improve client user experience, resulting in 30% increased retention rate

·       Owned the company culture budget for employee recognition events and oversaw professional development budget

·       Established KPIs for digital communications to assess improvements to our 500+ client base

·       Expanded social media presence onto Twitter, systemizing the frequency and content of posts


Gilda’s Club (now Cancer Pathways)
Event Planner & Fundraiser [January 2014 – October 2015] Seattle, WA
·       Co-chaired the Whiskey and Cider Tasting fundraiser for two years, increased the fiscal goal 100%

·       Worked with teams of 5-10 people to plan, organize, and coordinate 2-3 fundraising events a year

·       Established sponsorships with partners and venues – Providence, Marriott, and The Golf Club at Newcastle

·       Procured vendors and auction items – Seattle Distilling, Mischief, Six Knot, and more


Nantahala Outdoor Center
Kayak Instructor and Raft Guide [2004 – 2007] Bryson City, NC
·       Taught basic whitewater skills, swift water rescue, and safety to groups of 3-12 people

·       Planned and coordinated the logistics of river trips, including; transportation, shuttle, lunches, and overnight necessities

·       Lead groups down class III rivers and successfully taught the combat role to 100% of our clients


University of Washington; Seattle, WA | Bachelor of Arts in Psychology – Concentration in Business


Project Management Software: Proofhub * Trello * Basecamp | Adobe * InDesign

Microsoft Office Suite | Google Suite: Drive * Spreadsheets * Forms * Documents | Language: Spanish | WeChat

CRM Software: Advance * Reportal * Mind Body Online * Eclipse | Email Marketing Software: Constant Contact * Survey Monkey

  • Updated 5 years ago

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