New Tech Northwest

Marketing Program Manager

Monika Salita

Email: monikasalita@gmail.com | Phone: 253-569-2196 | Seattle, WA 98116

Web: http://www.linkedin.com/in/monikasalita | meetmonika.com

Marketing Program Manager | Communications Specialist

Monika is a passionate, driven, adaptable, and creative marketing communications manager. She has excellent analytical, verbal, and written communication skills exemplified in content creation and implementation, copywriting, and marketing management. She is skilled at working with global teams and multilingual in French and Polish. Finally, she has proven experience in creating targeted messages for different channels and marketing collateral pieces including blogs, social media, newsletters, emails, PowerPoint slide decks, press releases, fact sheets, backgrounders, biographies, and integrated marketing communications plans.

Skills

• B2C / B2B Marketing Strategies

• Social Media Content & Analytics

• ELead CRM

• Budget Management

• Brand Management & Storytelling

• Project Management

• Vendor Management

• Public Relations / Communications

• AP Style Writing

• Adobe Photoshop, Publisher

• MailChimp Email Marketing, HTML

• Microsoft Word, Excel, PowerPoint

• Event Management & Execution

• Product Marketing

• Editorial Calendar Management

Work Experience

Marketing Communications Specialist, Association for Women in Communications,

Seattle, WA Sep 2019 – present

• Volunteer focusing on understanding constituents and drafting and executing revised communications plan to members.

Marketing Program Manager (contract), Puget Sound Energy,

Bellevue, WA Jul 2018 – Jul 2019

Responsible for execution of Electric Car marketing plan and assisting with launch of 4 pilot programs with product marketing team.

• Developed and implemented 10-page marketing plan outlining a channel content strategy to achieve key 2019 goals of 50% newsletter list growth (grow from 4k to 6k, achieved in only 5 months), 300 test drives and 196k engaged users via various channels including email, organic and paid social media, community events, digital advertising and public relations – key in customer outreach.

• Created role-specific employee onboarding manual for new employee outlining key projects aspects and program resources.

• Effectively analyzed marketing spend and allocated $600,000 program budget across paid social media, PR, SEM, and events.

• Collaborated cross-functionally with MarCom and Product Development teams to understand team needs, create effective content, and execute on marketing collateral development and channel-specific marketing tasks, as aligned with yearly goals.

• Worked in a fast-paced environment, managed multiple marketing projects focused on marketing campaign development, website content creation, editorial content calendar management, vendor and PR agency management, data analysis.

Marketing Coordinator, BMW Northwest Group,

Tacoma, WA Feb 2016 – Jun 2018

Responsible for marketing efforts for BMW Northwest, Northwest MINI and Seattle MINI

• Managed multiple marketing projects, planned, wrote, edited and analyzed content for website landing pages, HTML email campaigns, newsletters, and organic and paid social media for 9 departments, across 3 stores.

• Executed and analyzed effectiveness of marketing and partnerships for quarterly sales events and community engagement events.

• Wrote and edited compelling lifestyle and automotive copy for 3 monthly newsletter publications, with ~12-24% open rate.

• Designed HTML emails, created marketing lists, executed email marketing campaigns, consistently driving ~20% open rate.

• Planned and executed paid social media marketing campaigns to promote seasonal offers. Select campaigns generated 8x ROAS.

Marketing Coordinator (contract), Genie,

Redmond, WA Jan 2015 – Apr 2015

• Worked autonomously as project coordinator, launched event website, communications plan, email marketing plan for 12-city event series using Cvent event management software, copywriting emails with 20-40% open rate in one quarter.

• Managed project communications with graphic design agency vendors to create marketing materials: fliers, logos, signage.

• Analyzed event metrics and customer survey results to create PowerPoint presentation for leadership reporting on event KPIs.

Marketing Manager, Dutch Dog Design,

Snoqualmie, WA Jan 2012 – Jul 2014

• Managed content creation for catalogs, product taglines, PR press kits, and merchandising using SEO for $1M/year organization.

• Used technical skills in OrderCore proprietary software for effective order tracking and, updating or creating product detail pages.

• Managed B2B e-commerce vendor relationships, communicated information on new products, inventory, and pricing updates.

• Coordinated community events and trade shows and communicated effectively with event coordinators regarding event setup.

Education

University of Washington, Seattle, WA

Professional Certificates: Marketing Management, 2018;

Public Relations, 2011 and Social Media Technologies & Implementation, 2011

Bachelor of Arts: Communication, French Studies, 2007

Skills

Branding
Budgeting
CMS
communications
Content calendar management
content development
CRM
Editorial calendar management
email copywriting
event planning
MailChimp
marketing
marketing communications
Marketing Strategy
Microsoft Office Suite
PR
Project Coordination
public relations
social media
storytelling
Vendor Management

Education

2003-2007
Bachelor of Arts at University of Washington: Bachelor of Arts in Communication and French Studies
2017-2018
Professional Certificate at University of Washington: Certificate in Marketing Management
2010-2011
Professional Certificate at University of Washington: Two professional certificates:
1) Public Relations
2) Social Media Technologies

Experience

2018-2019
Marketing Program Manager at Puget Sound Energy: Responsible for execution of Electric Car marketing plan and assisting with launch of 4 pilot programs with product marketing team.
• Developed and implemented 10-page marketing plan outlining a channel content strategy to achieve key 2019 goals of 50% newsletter list growth (grow from 4k to 6k, achieved in only 5 months), 300 test drives and 196k engaged users via various channels including email, organic and paid social media, community events, digital advertising and public relations – key in customer outreach.
• Created role-specific employee onboarding manual for new employee outlining key projects aspects and program resources.
• Effectively analyzed marketing spend and allocated $600,000 program budget across paid social media, PR, SEM, and events.
• Collaborated cross-functionally with MarCom and Product Development teams to understand team needs, create effective content, and execute on marketing collateral development and channel-specific marketing tasks, as aligned with yearly goals.
• Worked in a fast-paced environment, managed multiple marketing projects focused on marketing campaign development, website content creation, editorial content calendar management, vendor and PR agency management, data analysis.
2016-2018
Marketing Coordinator at BMW Northwest: Responsible for marketing efforts for BMW Northwest, Northwest MINI and Seattle MINI
• Managed multiple marketing projects, planned, wrote, edited and analyzed content for website landing pages, HTML email campaigns, newsletters, and organic and paid social media for 9 departments, across 3 stores.
• Executed and analyzed effectiveness of marketing and partnerships for quarterly sales events and community engagement events.
• Wrote and edited compelling lifestyle and automotive copy for 3 monthly newsletter publications, with ~12-24% open rate.
• Designed HTML emails, created marketing lists, executed email marketing campaigns, consistently driving ~20% open rate.
• Planned and executed paid social media marketing campaigns to promote seasonal offers. Select campaigns generated 8x ROAS.
2015-2015
Product Copywriter at Zulily: • Wrote compelling product content, using AP style, for hundreds of baby and kids softlines SKUs (average of 150, up to 200) on a daily basis while keeping the target customer’s product information needs in mind, i.e., writing for specific customer personas.
• Utilized internal CMS and communication tools including Slack and Skype for Business to effectively and efficiently manage workload and communications across internal teams, such as Merchandising and Editing, in local and distributed offices.
• Regularly communicated with Merchandising team colleagues to clarify or gain additional product information in order to fulfill copywriting needs.
2015-2015
Marketing Coordinator at Genie: • Conceptualized and implemented communications plan and email marketing plan for 12-city event series using Cvent event management software. Campaign included 120 emails, for the quarter, with certain emails averaging 20-40% open rates.
• Created and managed event website using Cvent event management software.
• Participated in and tracked project management / marketing tasks using Gantt charts.
• Communicated with and managed relationship with graphic design agency for creation of various communication pieces such as event fliers, signage, logo design, while also ensuring timely shipping, and distribution of event marketing promotional giveaway items at all 12 event locations.
2012-2014
Marketing Manager at Dutch Dog Design: • Wrote all product content and stories for company catalogs, online marketing and sales content; conceptualize product tag lines, new product naming conventions, and product packaging copy; wrote all press releases and public relations press kit materials.
• Managed public relations outreach, pitched to various consumer & industry blogs and websites for product review; products have been reviewed with various national industry magazine and websites (dog-milk.com, trendhunter.com, thecoolcollector.net, Pet Product News International (Editor’s Choice Award Winner – 2013)).
• Managed blogging, social media content creation, curation, and management of Facebook, Twitter, Pinterest, Instagram, and Google+ platforms, while maintaining knowledge and effective use of emerging social media technologies and trends.
• Increased DoggyRide’s Facebook page likes by 275%. Launched DutchDogDesign Instagram page.
• Managed and updated product details and sales information in bulk load Excel spreadsheets for various large e-commerce websites, such as Amazon.com, Wayfair.com, Hayneedle.com.
• Managed a broad range of customer inquiries via phone, email, live chat and social media outlets for quick resolution.
• Communicated with B2B resellers regarding product news, account management, product inventory, and pricing updates in a detailed and timely manner; sharing inventory details in Excel spreadsheets or via EDI.
• Leveraged technical proficiency when using OrderCore proprietary software tool for effective customer relationship management (CRM) and sales tracking.
• Coordinated trade shows and communicated effectively with event coordinators regarding event details.
• Updated online product catalog with new product information as new products were released.