I bring several years experience in Art Direction and Branding to a new career in User Experience. I want to use technology to better connect people to the brands they use and love and I want them to smile while doing it. Some of my favorite things about the process of UX is design studios, prototyping and usability tests. I love the discovery process of why people do what they do. I like to think I finally found a way to be a professional people watcher.
EXPERIENCE
Insure Washington Restaurants, Aug-Sep’15 Human-centered design to build a web application to help users get quotes efficiently.
General Assembly–User Experience Designer, July-Sep’15 User research: user interviews, surveys, task and data analysis, heuristic evaluations, contextual inquiries, persona building, storyboards, rapid prototyping, user tests, and visual design
Madesmart Housewares–Brand Manager, Sep‘13 – March‘15 Research shoppers, trends and domain to ensure the products and brand resonate with current trends, customers and competition.
PureRED–Creative Lead, Sep’12 – June‘13 Lead a team of production designers & created design elements for Supervalu’s different circulars. Maintain brand
Fredrikson & Byron–Art Director/Designer, Sep‘10 – Sep’12 Maintained branding for the company and created annual reports, collateral, web images, direct mailers,
A|B Geist–Art Director, Aug‘09 – Sep’10 Client facing, designed print, web, logos, POP and worked on campaigns for local clients.
Ogilvy Mather Brazil–Art Director Intern, Oct – Dec‘08
Fallon–Art Director Intern, July – Sep’08
U.S. Peace Corp, Jan.‘04 – March‘06 Created community-based educational and development projects throughout Thailand
EDUCATION
UX Immersive Sep’15 General Assembly, Seattle WA
Art Direction March’09 Miami Ad School, Minneapolis MN
B.S. in Art Education and Minor in Ethnic Studies, Dec’03 Northern Arizona University, Flagstaff AZ
SKILLS TOOLBOX
Axure, Balsamiq, POP, Invision, Sketch, WordPress, Bootstrap, CSS, HTML Mac, Adobe Creative Cloud: InDesign, Photoshop, Illustrator Microsoft Office Suite Word, Excel, Outlook, Powerpoint, Keynote
LANGUAGES
Thai Fluent | Laotian Conversational | Spanish Conversational
OUTSIDE OF WORK
Travel, art, patios, vipassana meditation, bike riding, crafts, hangin’ with my dogs, Milo & Pinot trivia, cooking, wine, entertaining, podcasts, boating, & candy
MEMBERSHIPS
AIGA | UXPA
To contact this candidate email lalo@lalopop.com
