MAX SPINELLI
www.linkedin/in/maxspinelli
Seattle, WA max.spinelli@gmail.com (206)422-1919
MOBILE INNOVATION BUSINESS DEVELOPMENT
Accomplished and recognized global business and product leader in the Mobile industry with both start-ups and established organizations with expertise in developing, distributing and monetizing innovative mobility solutions and interactive rich media experiences. A leader with the ability to champion and drive innovation and big bets, to build new businesses and to drive business growth end to end from uncovering and framing the opportunity to defining the strategy and the business case justification, building aggressive business and product plans, bringing products to market and achieving revenue, growth and profitability goals. Unique strengths include business development, sales, charismatic and visionary, creative and inspiring, technical savvy, strategic thinking and planning, end to end ownership championing new bold ideas and big bets, turning challenges into opportunities, creating, evaluating, evangelizing and launching new mobile solutions and monetization strategies, “whatever it takes” attitude in sizing and leading large scale opportunities, deal maker and strategic partnerships, customer focused, entrepreneurial spirit and calm leadership in managing coordination between product, development, sales and marketing. Bi-lingual in Italian
PROFESSIONAL EXPERIENCE
MAX SPINELLI CONSULTING, SEATTLE, WA (MOBILE INNOVATION BUSINESS DEVELOPMENT) 2009-PRESENT
Product Marketing and Business Development Consultant
Providing business development, product marketing and product management services on how to design, develop and launch compelling, innovative and market driven mobile solutions and to generate sustainable revenues streams
MICROSOFT CORP., REDMOND, WA (DEVELOPERS EXPERIENCE/DX) 2013-PRESENT
Partner Business Evangelist
* Led the target definition process by identifying the 9 priority markets, 5 consumer and 3 enterprise application categories and the sales motion to drive platform sales by using internal analytics, market research and sales insights
* Worked with top publishers to drive ratings and downloads. Evangelized Cortana value proposition and key benefits to create unique experiences and innovative solutions on mobile
* Created a sales framework for lighthouse wins
URBANSPOON, SEATTLE, WA (DIGITAL LOCAL RESTAURANT GUIDE AND RESERVATION APPLICATION) 2013
Product Marketing & Management
* Developed creative and compelling integrated product experiences using existing properties to increase traffic and usage. Evangelized the business case, the requirement and technical feasibility to InterActive Corp.
ABACUS DATA MINING SOLUTIONS, REDMOND, WA (BIG DATA SOLUTIONS) 2012
Director Business Development
* Brainstorming and ideas generation, opportunity assessment, market research, analysis and validation, proof of concept and requirement definition for an innovative mobile Business Intelligence solution
ARTH SYSTEMS, REDMOND, WA (IT PROFESSIONAL SERVICES AND OUTSOURCING) 2012
Director Business Development
* Developed the mobile offering. Generated $0.5M in 6 months by selling 3 mobile development projects to Microsoft
TRISTIT USA, SEATTLE, WA (MOBILE MESSAGING APPLICATIONS) 2010-2011
Director North America Sales
* Launched SMS Chat service generating monthly gross revenues between $60K and $100K
NEXAGE INC., RENTON, WA & BOSTON, MA (MOBILE ADVERTISING MARKETPLACE) 2009
Director Business Development
* Negotiated partnerships with Blackberry and major publishers to monetize video content through advertising
ENSEQUENCE INC, PORTLAND, OR (INTERACTIVE RICH MEDIA CONTENT AUTHORING AND RENDERING) 2007-2008
Director Business Development – Mobile
Reporting to the Chief Product Officer, created the strategy and developed the plan to distribute interactive rich media experiences on mobile platforms. Managed the P&L and provided leadership to a team of two engineers
* Identified and evangelized the mobile opportunity by developing the 3 years Business Plan with initial investment of $0.5M, breaking even in 2009 and $3.2M revenues with 42% margin in 2010
* Negotiated and led the partnership with Qualcomm to align and prioritize requirements to integrate Ensequence Mobile Client to support interactivity in Qualcomm product offering
* Led the effort to develop and distribute a mobile application with the Toronto Maple Leafs (NHL) in North America to provide a one stop shop for their digital content through a scalable and highly intuitive UI. Negotiated business terms and SOW
MOCONDI LLC, SEATTLE, WA & NORWAY (MOBILE GAMES DEVELOPER AND PUBLISHER) 2006-2007
Director, North America Business Development
Reporting to the COO created and launched an interactive game called Fantasy Date partnering with Sprint
* Negotiated the contract with Sprint. Negotiated partnership for content production, content management and delivery, storefront development and technology licensing with projected revenues of over $1M in the first 12 month
* Defined the business model, prioritized requirements and deliverables, defined architecture, user experience, technical integration and delivery and managed partners, marketing, promotion and launch
HUTCHINSON WHAMPOA LTD., BELLEVUE, WA (NEXT GENERATION GLOBAL WIRELESS CARRIER) 2005
Director, Product Marketing
Reporting to the SVP of Marketing and Sales of Vidiator, provided leadership to the mobile entertainment product line
* Developed and distributed 3D messaging service in HK, with AT&T and VZW and 3D horoscope service in the UK
* Distributed STAN LEE’S content on Sprint TV
* Established and managed strategic partnerships with Nokia, Acision and Verisign
TELENITY INC., MONROE, CT (SERVICE DELIVERY AND MESSAGING) 2002-2005
Manager, Marketing and Business Development
Reporting to the VP of Marketing, provided leadership to Product Management and Product Development globally
* Achieved $12M in bookings by developing the product strategy, the value proposition, by identifying key markets, potential customers and strategic partners and by developing aggressive product plans to position the messaging product portfolio as the leader in the industry
* Set product pricing and packaging and created innovative business models to meet revenue and profitability objectives including revenue sharing and entry level packages to target smaller customers and emerging markets
* Participated in tradeshow and industry forums and increased company visibility and leadership by writing articles and press releases and by identifying speaking opportunities. Served as industry thought leader
COMVERSE, WAKEFIELD, MA 1999-2001
Senior Product Manager, Voice Solution 2000-2001
Managed VXML applications and launched Voice Activated Dialing with Sprint
Senior Product Manager, Asia Pacific 1999-2000
Led a cross-functional team to launch multimedia-messaging services in Japan with NTT DoCoMo
ADDITIONAL RELEVANT EXPERIENCE
ERICSSON, WOODBURY, NY
Value Added Services Product Manager
GEWISS S.P.A., BERGAMO, ITALY
Area Manager, International Sales
ITALTEL S.P.A., MILANO, ITALY
Engineer and Project Leader, Radio System Business Unit
EDUCATION
Master of Business Administration, General Management, SDA BOCCONI, Milan, Italy
M.E.E., Computer Science, Politecnico di Milano, Milan, Italy
VOLUNTEER WORK
TIE SEATTLE, SEATTLE, WA (NON-PROFIT ORGANIZATION FOSTERING ENTREPRENEURSHIP) 2010-2011
Operations Director & Mobile Special Interest Group Chair
Provided leadership to a team of 30 volunteers
* Established a leading and profitable entrepreneurial non-profit organization in the Pacific North-West by creating the value proposition and brand and by increasing awareness and visibility. Planned and executed monthly events drawing audience in access of 150 attendees
* Improved chapter financial performance by reducing cost, by increasing sponsorships revenues and by promoting the differentiated offering and roadmap exceeding the audience target. Sold sponsorship packages to Amdocs and AT&T
To contact this candidate email max.spinelli@gmail.com
