Tad Smith

Accomplished entrepreneurial brand and retail strategy builder with a track record of shaping high-impact marketing organizations, molding disruptive opportunities and injecting insights & best practices across the customer journey to position brands for maximum performance, go-to-market growth, and sustained success.

• Passionate proactive service / solution-oriented leader enthusiastic about uncovering what makes people tick, distilling complexity into easy-to-understand marketing roadmaps, developing new recruits, and inspiring cross-functional teams to deliver greatness.

• Seeking to play a pivotal role for a consumer-first organization — bringing the rigor and accountability to generate impactful brand, retail, experiential, and growth strategies that captivate and activate consumers.

TRANSFORMATION & VISION DRIVER
A key player in shaping the brand and go-to-market strategies that transform brands into actively sought-after sources for engagement by consumers — with sharp focus on short-term goals, long-term strategy, and ROI.

BRIDGE BUILDER
Known for maximizing employee potential, building/rallying teams and bridging the sometimes-divergent gap between stakeholders to connect the dots and consistently deliver on-target.

SUCCESS CATALYST
An effective goal-focused big-picture thinker with a strong sense for identifying market opportunities and bringing together the right parties and components to create strong mutually-beneficial programs, often transforming business challenges into opportunities.

IN THE DETAILS
Known for unlocking, selling-through, and driving high-level vision while simultaneously delivering immediate, high-impact, and hands-on cross-functional support at the detailed project level.

MASTER INITIATIVE STEWARD
Thrives under extreme pressure while owning full responsibility and navigating complex situations using a high degree of grace, diplomacy, and sound judgment — with grit, determination, and levity.