Trajectory: Startup – Session 1 – Ideation, Research, Markets, & Telling Your Story

Trajectory: Startup - Session 1 - Ideation, Research, Markets, & Telling Your Story


February 20, 2024    
6:00 pm - 9:00 pm


Startup Hall, 1100 NE Campus Pkwy #200, Seattle, WA 98105, USA

Event Organizer


This is a journey! 90% of startups fail (CBInsights/Fortune) and 75% of venture-backed companies fail (HBS). What do you need to know before you become a statistic? This session will help you tell your story and do the research that sits behind each slide of your pitch deck.

​You’ll have time between each session to complete the session deliverables. Each subsequent session will open with mentors reviewing your prior session’s deliverables.

​Introduction to the Trajectory Series

​Telling Your Story

​Research & Competitive Analysis

​Market Sizing

​Value Propositions

​Co-Founders – Finding one or having an Awkward Co-Founder Discussion

​Thanks to J.P. Morgan for making this event possible!

​The Trajectory Series is based on Dave Parker’s book, Trajectory: Startup—Ideation to Product/Market Fit. Dave is a 5-time founder; selling three and closing two of those companies. He was also COO/SVP of Programs and People at UP Global, the merged parent company of Startup Weekend + Startup America. The non-profit delivered 1265 events in 120 countries with 74,000 attendees before selling to Techstars.

​Parker has also delivered these seminars and programs globally through:


​Global Accelerator Network

​500 Startups

​Flat6 Labs- Bahrain, Cairo, Abu Dhabi, Saudi, Tunis, Beirut

​Washington Technology Industry Association (WTIA)

​Equitable Innovation Accelerator

​PortGen Accelerator

​Korean Innovation Center (KIC)

​Founder Institute

​With the WTIA, the programming is currently scheduled to expand from the Seattle market to Washington statewide via a federal Build to Scale grant by the US Economic Development Administration.

​The curriculum is designed for adult learners but can be repurposed to support college students (over a semester or quarter timeline) and corporate innovators.

​Each program has a set of deliverables. This work isn’t “homework” but is designed to get the attendee to do the work to launch their startup. Many founders will learn the frameworks and pivot to a new idea if they realize the idea is late to market or that they can’t make money with the idea.