New Tech Flashback October 19th, 2021

This week, we’re taking you all the way back to 2015! Anybody else miss those days? Founded in 1986, Long Live The Kings’ mission is to restore wild salmon and steelhead and support sustainable fishing in the Pacific Northwest. We recently checked in with this nonprofit to see how they have been doing over the years.

New Tech Flashback

1. What is the most valuable thing you’ve learned since you first presented at NTNW?

Focus on doing less, better. We were able to identify our bright spots and put our resources into nurturing them.

2. Did the pandemic cause your company to change/pivot your business model or strategy? 

No. We capitalized on the nature of our small team to pick up the slack where larger organizations were slower to get moving in the “new normal.”

3. What is the most innovative way your tech solves the problems of your customers?

Science is exhausting to understand and we try to make it approachable, engaging, and meaningful. We combine science, art, and technology to introduce people to some of the latest salmon research and the reasons to invest in saving them. A few examples: our Survive the Sound program now involves more than 20,000 people annually in a game-ified virtual race using data collected from real steelhead populations (; and our new Salish Sea Marine Survival Project research findings are summarized using Esri StoryMaps to give people an accessible, multimedia tour of a five-year, $40 million, international research effort (

4. What is something interesting and unexpected that people would be surprised to learn about your company?

As part of our work, we grow fish to prevent salmon and steelhead populations from slipping into extinction. Watch them live here (!

Watch Jacques White present at New Tech Seattle in 2015!

Have a company that you think has cool New Tech and would like to be featured? Let us know.

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