Each week in the New Tech Newsletter we feature a Spotlight Q&A with founders, angels, New Tech alumni presenters, and other people or companies in our community we believe you’d like to learn about. Reach out if you’d like to recommend a startup, founder, angel, accelerator, or New Tech alumni presenter for us to spotlight for the PNW tech community!
What is the most valuable thing you’ve learned since you first presented at NTNW?
As a product-oriented CTO, the most valuable lesson I’ve internalized is around everything that takes place outside of making a great product. In fact, I’ve learned entrepreneurs must build a second product designed solely to help sell their first. Successful entrepreneurs must identify and articulate a specific customer pain point they solve, they provide education and messaging to help potential customers confirm this is the right solution for them, and they make it effortless for customers to purchase the product. Sounds intuitive, and in fact, none of those steps truly require a functional product! But of course, we can’t sell vaporware – the product customers receive after the purchase must exceed expectations. If product-oriented entrepreneurs only focus on building the great products that exceed customer expectations, then they’re only delivering on 1/4 of the steps required to build a great business.
Did the pandemic cause your company to change/pivot your business model or strategy?
People Power Company was ahead of the curve on the pandemic because our software team was already distributed around the world and working remotely for years. Our business model and strategy fortunately did not change because our services and technologies enable caregivers to understand the health of seniors remotely. As a white-label B2B company, our sales cycles did tend to slow down a bit during the pandemic, but we did end up closing some of the largest brand name service providers we’ve ever encountered to help bring our services to market under their brands.
What is the most innovative way your tech solves problems of your customers?
People Power Company’s direct customers are large brand name service providers and care businesses who want to generate new recurring revenues by combining hands-on senior care with high-tech senior care. At an application layer, People Power provides an AI caregiver that never sleeps, making it feel like someone is always watching over the senior. But we strongly differentiate against other care companies with our AI+IoT technology platform underneath, which is designed to enable channel partners to differentiate themselves. In the same way a developer can build and deploy a new app for your smart phone to make it do things Apple never imagined, partners using People Power’s platform can build and deploy new AI services on top of every internet-connected device and make IoT devices do things the manufacturer never imagined. Today, developers and researchers are creating and deploying new AI services and Synthetic APIs for homes and buildings that we would have never thought about ourselves. The senior care market is too big for one company to handle – empowering others to innovate is key.
What is something interesting and unexpected that people would be surprised to learn about your company?
People Power is not just a company, we’re a band! Check out our latest COVID-friendly music video on YouTube. https://www.youtube.com/watch?v=sOcCcWffsqo.